Big Dog Coffee approached us looking to refresh their existing brand identity and redesign their full range of coffee packaging. With a focus on making specialty coffee feel accessible and approachable, they wanted an identity that could stand out on the high street whilst still feeling genuine to who they are. We developed a playful, characterful visual direction with hand-drawn elements throughout the branding to reflect the authentic, artisan nature of their coffee. The result was an identity shaped around their audience that felt memorable, welcoming and full of personality for everyday coffee drinkers.