Following Casey’s return in 2022, the brief was to create an identity that felt evolutionary rather than nostalgic – acknowledging the emotional weight and legacy of the band whilst introducing a more refined, cinematic and timeless new era. Built around a deep romantic red, the visual direction reflected both the intensity of the record and the feeling of something meaningful returning after being gone for so long. Drawing inspiration from previous lyrical themes within Casey’s music, we rebuilt the logo and wider identity to feel emotionally resonant and familiar, whilst signalling a clear shift forward for the band.