Duxford®




3/1/2023
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Branding
We worked with Duxford to develop a minimal branding identity for their handcrafted jewellery collections inspired by Memento Mori – the concept surrounding the fragility and transience of human existence. The identity was designed to feel refined, timeless and understated, creating a quiet visual language that complements the craftsmanship, symbolism and detail within each piece.


We wanted to create an identity that exhibits Duxford’s handmade jewellery in a timeless way that allows the craftsmanship, symbolism and detail within each piece to remain the main focus throughout the brand. Using minimal typography and a monochromatic palette, the final identity feels understated, refined and contemporary – creating a quiet visual language that complements the work in a subtle and elegant way.





