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Duxford®

3/1/2023
/
Branding

We worked with Duxford to develop a minimal branding identity for their handcrafted jewellery collections inspired by Memento Mori – the concept surrounding the fragility and transience of human existence. The identity was designed to feel refined, timeless and understated, creating a quiet visual language that complements the craftsmanship, symbolism and detail within each piece.

Ancient-style statue of a woman missing arms, with a modern metal bone replacing one arm, against a pink background with the word 'duxford' vertically on the left.
Two shiny metal tooth-shaped earrings placed on white textured blocks with a blurred background.

We wanted to create an identity that exhibits Duxford’s handmade jewellery in a timeless way that allows the craftsmanship, symbolism and detail within each piece to remain the main focus throughout the brand. Using minimal typography and a monochromatic palette, the final identity feels understated, refined and contemporary – creating a quiet visual language that complements the work in a subtle and elegant way.

VOGUE: Photographed by Lauren Miskys
Close-up profile of a woman with short hair wearing silver geometric earrings against a pink background with 'As seen in Vogue Italia' text.
Open magazine featuring silver rings displayed on a white sculpture bust with the brand name 'duxford' on a light background.

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