The Hot Cherry Club was created to challenge the visual language surrounding smoking culture in the UK. While smoking accessories are often treated as novelty products – covered in loud graphics, clichés and outdated stoner aesthetics – the goal was to create a brand that felt elevated, curated and design-led.

Inspired by the more refined cannabis brands emerging from cities like New York and Los Angeles, Hot Cherry Club positions smoking accessories more like fashion or interior pieces than taboo products. The identity combines bold, expressive typography with a more premium and aspirational aesthetic, helping shift the perception of weed culture into something stylish, contemporary and culturally relevant.

The Hot Cherry Club was created to bring together beautifully designed smoking accessories and contemporary homeware under one lifestyle-focused brand. Drawing inspiration from the worlds of interiors, design and culture, we developed an identity that feels considered, contemporary and proudly displayable.

Rather than leaning into the visual clichés often associated with smoking culture, the brand positions cannabis accessories as desirable lifestyle products, helping introduce a more modern and socially accepted perspective on cannabis culture in the UK.